Designer challenge: Create something that does not feel overly designed or fully resolved. At the client’s explicit request, the visual direction draws heavily from an old-school underground techno aesthetic: Raw, reduced, and free of unnecessary embellishment.

The previous identity consisted of two unrelated assets with no clear connection. The task was to unify them into a cohesive logo system while maintaining a stripped-down, uncompromising character.

The original material was deconstructed, forming the basis for a new, independent symbol developed for the B-side.