Print-trained, performance-
tested: I design visual communication that scales
across every channel, from poster to social ad. Years
of working closely with marketing have shaped an
approach that aims for measurable results, always
true to the craft of graphic design and open to the
latest technology. For design with real impact.

I started out in design school with a focus on print: grids,classic typography, editorial layouts. That’s where I learned tofind beauty in strong reduction, and that leaving out everythingunnecessary is what makes the essential stand out.

My first job as a designer at a performance marketing agency inthe event industry made thinking in scalable systems second nature.Suddenly every visual had to earn its click and deliver measurableresults, and one idea had to work in dozens of variations.

Since going independent in 2025, I still focus mainly on socialmedia, take on occasional print projects and follow a strongpersonal interest in the web. It’s where both sides come together:the editorial thinking from print and the almost unlimitedpossibilities of new technology.

Communication design is interdisciplinary by nature. Every channel has its own demands, but the message has to come across clearly in all of them. That’s why I think every channel through from
the very start, and why my services cover the full range.

(Approach)

(Services)

Brand Design

Branding for an urban Christmas market, bridging traditional Christmas and a contemporary, urban look. The work covers everything from logo and typography to a set of design components that also guide visitors across the market as a wayfinding system.

Social MediaDesign

Social media design with a focus on paid performance creatives. A few years in, a few lessons that stuck.